Native Advertising

Native advertising is paid media where the ad looks and reads like the website’s regular content. Because they’re assimilated with the rest of the content and generally more helpful than traditional “Buy This!” ads, native ads often deliver higher engagement.

For native ads that appear as news stories or articles, companies can build trust by offering helpful advice relevant to their expertise. It’s a long-term marketing strategy that establishes credibility, bolsters brand awareness and even generates website traffic when executed well.