A hotspot on a video is trackable content that is embedded directly into the video. Users can follow along with the video and click on these hotspots to read extra information about what’s happening on the screen. These hotspots are often linked to other areas of the website, a downloadable document, any other place online or any preddefined action . Video hotspots cinema8 platform are an efficient way making for an immersive and more engaging experience for the targeted audience.
Hotspots inspire more actions from visitors, and as mentioned, they can be tracked to see exactly what visitors are viewing most. Overall, they will lead to more time spent on the video or page, increasing engagement and traffic for your client. This technology only adds to the bottom line of any company that utilizes video hotspots to introduce their business, products, and services.